Have you taken active steps to prepare your small company for Black Friday and Cyber Monday? The performance of your firm during the Christmas shopping season may set the tone for the remainder of the year and into the new year ahead. It is believed that Americans spend in excess of $465 billion on Christmas goods every year. As such, this is a time of the year that you don’t want to miss out on potentially high business earnings.
If you’re looking around for business marketing ideas for your small business this year. These seven holiday marketing ideas are just the ticket to help you increase your online presence, attract new clients, and significantly enhance sales!
Ensure you have search pages that are optimized for local search
According to the latest data, Google has experienced a 900% increase in local searches, and it is anticipated that this trend will not change any time soon. It is likely that many people will be interested in shopping local over the Christmas period; as such, you should focus on trying to secure a piece of that pie. Create or update your local business listings in internet directories like Google My Business, Bing Places, Yelp, and Yext to ensure they can locate your business. Also, don’t forget to include information in your business descriptions regarding Christmas discounts or unique services that will be available over the holidays!
Communicate your availability
You can use Google My Business to create special hours to let your clients know when you’ll be closed for a holiday without having to adjust your regular hours. For Thanksgiving, Christmas Eve, Christmas, New Year’s Eve, and New Year’s Day, update your company hours so that internet searchers know when you’re open and available. If your small business will be closed for a long length of time, try posting a Google Post to notify clients of your absence and when you will return.
Get Your Website Ready
Between Black Friday and Cyber Monday, more than 170 million Americans flock online to secure some big deals. In fact, Americans have been known to spend $7.4 billion on Black Friday alone. Make sure that your website can manage a surge in traffic and provide clients with a fantastic online shopping experience. So that they can take advantage of Black Friday discounts. As you prepare your website for Black Friday and Cyber Monday, make sure your return policy is up to date, and think about changing your hosting plan, installing pop-up offers, and upgrading your website plugins so that everything goes smoothly as traffic to your company website spikes.
Create content that is of use to members of your target market
Consider developing material that addresses issues that clients frequently encounter over the Christmas season. A local grocery shop, for example, may publish ideas for Christmas feasts or holiday drinks made using items available in the store. Alternatively, a home improvement business may post a YouTube video showing how to distribute deicing salt on roads and sidewalks. This material not only assists clients but may also help develop confidence in your brand so that they think of you when they’re ready to buy.
Optimize your E-commerce platforms
Because 60% of buyers anticipate doing at least half of their Christmas shopping online. Your website must be ready to provide a positive client experience. To help items appear in image search results, optimize all photos with ALT text and appropriate tags. Create gift recommendations that include intriguing product descriptions. You can also use a series of website pop-ups to highlight your unique offers and discounts. Also, search for methods to improve the performance of the overall page over a long-term basis.
Send promotional emails
If you’ve been developing your email lists all year. The Christmas season is the ideal time to reap the benefits of your efforts. Because 59 percent of respondents think email marketing impacts their shopping decisions. Which providing targeted promos around the holidays might help boost sales. Consider creating limited-time offers and holiday sales for email subscribers only. Create holiday gift guide featuring your best selling items. Send “abandoned cart” emails to consumers who have expressed interest in but have not yet purchased things. Anything you can do to assist clients with the purchase process is beneficial!
Use social media to share your holiday photos
Share images of you and your employees getting ready for the holidays to give your company some personality. Share photos of your employees decorating the workplace. Which helping at a local food bank, and celebrating at a Christmas party on social media. These posts encourage client involvement and make your business more relatable. Also, be aware of all the many holidays that members of your client base celebrate. To show your care toward clients, take a time to write posts honoring diverse cultures and beliefs.
Use the spare time to check on your business insurance!
The end of the year is a good time to do audits on the costs of the business. And look back on how the business has gone over the year. A fixed cost for all business’ is there insurance which can be forgotten and paid each month, take this time to compare business insurance policies online to see if you can save some money or get more bang for your buck.
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